Borne of one Shliach's vision.
Project Noah is borne of the vision of the late Rabbi Eli Schlanger, and is now carried forward in his memory by Shluchim around the world.
The Rebbe charged our generation with a mission: to change the world, and to do so through education. Most of our peulos and our time, understandably, go toward being mekarev Yidden to Torah and mitzvos. But the Rebbe was equally insistent that this is only half of the shliach's avoda.
Time and again — at nearly every major farbrengen, and with particular urgency through the 5740's — the Rebbe taught that a shliach's mission is twofold: Yiddishkeit and Chassidus for Yidden, and tzedek v'yosher for the nations of the world, through the sheva mitzvos bnei Noach.